Research published in Harvard Business Review this month says that Facebook fan pages are an effective marketing tool. Companies that use the fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty.



The first-of-its-kind research from Rice University's Jones Graduate School of Business surveyed customers of Dessert Gallery (DG), a popular US-based café chain. Prior to the study, DG did not have a Facebook presence.


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NEW TRENDS & OUTLOOKS

HOSTING BUSINESS 2020 CONFERENCE

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The web has transformed the way people connect and social

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The demographics of the modern workplace are changing and increasingly reflect a profile that is younger, more integrated, and more diverse than ever before. Every sector or layer of workplace hierarchy has been affected, from Workers right up to executives. Consequently, the programmes and means of engaging with the me

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DAY 1 - MONDAY 22 MARCH 2010 ( A PUBLIC HOLIDAY)

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