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Deon C. Louw
  • Male
  • Cape Town
  • South Africa
  • DCL Creative
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I should perhaps have been more mot-au-mot. I’ve looked into what you asked in your post a while ago. Being a trained ethnographer I have the marvelous privilege to have access to a large market rese…

Tagged: advertising, affiliate

Replied Dec. 8, 2009

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Hi I have an advertising medium that is sort-of old school and new-school. Loads of research went into spread-betting it in order to maximize exposure at an optimized rate. But none of that ‘click to…

Tagged: advertising, affiliate

Replied Dec. 3, 2009

 

Deon C. Louw's Page

Latest Activity

Sophia Karalis and Deon C. Louw are now friends
on Wednesday
politician police
on Wednesday
Deon C. Louw added a video
on Wednesday
Deon C. Louw might attend Kerrie-Lee Brand's event
March 31, 2010 from 8am to 1pm
Effective teamwork is one of the critical success factors in the business world. People often tend to misinterpret the different behaviours of individuals in specific team contexts. This leads to downward spiral conversations, destructive behaviours…
on Tuesday
Deon C. Louw updated their profile
on Monday
Deon C. Louw updated their profile photo
on Monday
This is a space for professional practitioners of Executive Coaching to share ideas about exciting stuff that has worked for them in their practice. Its also a place to go to get inspiration for perplexing challenges.
March 10
Deon C. Louw added 2 videos
March 10
Great magazine...worth a look...
March 10
Deon C. Louw added a video
March 2
All things unseen can be understood by that which can be seen... It's a sign of the times.
March 1
Deon C. Louw added an event
1 Day Social Media Course at Kelvin Grove, Newlands, Cape Town
March 15, 2010 all day
1 Day Social Media Course • Cape Town - Thursday, 15 March 2010 • R798 per person • 08:00 - 17:00 @ Kelvin Grove, Newlands, Cape Town By attending the Social Media course on you will be on the path to: • Getting started and making social networks w…
February 23
Aldus Huxley said: the trick is to get people to love their servitude. Google is doing a good job at that.
February 23
February 22
Deon C. Louw might attend Martin Myers's event
Music Exchange,music conference at March 22 and 23 at the Protea Victoria Junction Hotel Cape Town
March 22, 2010 to March 24, 2010
Music Exchange, South Africa’s first independent music conference returns for round two in March 2010. The conference which has made huge waves in the South African music industry will be held on March 22 and 23 at the Protea Victoria Junction Hotel…
February 19
People should not trust government. Remember: power corrupts, absolute power corrupts absolutely!
February 18

Profile Information

My Organization
DCL Creative
What My Organization Does
Video Production
My Role
Founder, owner & chief creative
About me
My career can be described as a winding road.
I studied music, but ended up at a talk radio station.
I was mentored by a legendary journalist, but decided to go into new media advertising.
Years later I felt drawn by the music industry, but returned as a music video director.
My creative portfolio and list of awards grew, but I became interested in things more serious. I started and am still busy with my 1st full length documentary film.
Ever-spiraling cycle, I guess….
You can contact me for
Anything
Company Website:
http://www.dclcreative.co.za
Personal Website:
http://www.youtube.com/rudefdude
Twitter Account
http://www.dclcreative.co.za/promo.htm

Deon C. Louw's Blog

Deon C. Louw

SMV Defined

This article is not based on intensive research, but is rather an overview of what seems to be popular formats in producing video for social media.


Traditional TV has popular formats that (even though the general public is often un-aware of it) has been well defined over 60 years.

Continue

Posted on February 14, 2010 at 9:02pm —

Deon C. Louw

What did Sun Tzu miss? Art of War and SMM

I love the book: The Art of War for Business. But there was something Sun Tzu missed.



While watching a documentary on codes and communication during the modern wars, something leaped out at me that the narrator said. It makes so

Continue

Posted on February 9, 2010 at 5:18pm —

Deon C. Louw

Video for social media channels: The Bottom Line

Often we are approached by clients in want of a video. They know what they want depicted but, very little consideration is given to the rest. A potential client often departs from the video producer with a spinning head and a disillusioned heart.
On a quest to save you the endless footwork and us a tedious quoting presses, we came up with a formula; a recipe if you wish; of a corporate promo or in-house training video.
This promotion is no substitute for a proper quote. It will give you a good i… Continue

Posted on February 2, 2010 at 9:46pm —

Comment Wall (5 comments)

At 12:24pm on November 30, 2009, Ruth Tearle said…
Good to 'meet you' Deon. I've just been to your website and you are producing some amazing videos!
At 1:23pm on November 30, 2009, Ruth Tearle said…
Sounds like you hate the funding aspect of your job, rather than the creative side.
I so know the feeling. My worst is getting listed on supplier databases.
Sorry, but I don't know anyone during this recession that has money to spare. (I obviously move in the wrong circles :))
At 1:45pm on November 30, 2009, Ruth Tearle said…
It sounds like you have your new direction, and the passion to make it happen. That's the hard part done. Now you just have to decide you're 'doing it' - and create the space you need.

I often feel that way just before I commit to writing each of my books. I earn my living from consulting and publishing - which I enjoy or not depending on the client- but my passion is writing.
At 2:01pm on November 30, 2009, Ruth Tearle said…
Yeah:) No excuses left. And there is nothing wrong with music, filmmaking or train driving. The first 2 appeal to me, but I have no talent in either. Train driving is a boys thing.
My books include: Blackboards, bubbles & Cappuccinos - about following your dreams :) See
http://www.changedesigns.co.za/Products/Blackboardbook.htm for a video review. Other books are "Ride the Wild Tiger" and "Mastering Personal Change." You can see them all on my website www.changedesigns.co.za or on google books to read sample chapters.
At 2:16pm on November 30, 2009, Ruth Tearle said…
What a wonderfully generous offer! Thank you. How about I put you on my mailing list - and when you see a public seminar you'd like to attend - we do a trade. You film parts of it - and attend free and network with lots of special people...just let me know your email address

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